Swander Pace Capital has sold Reliance Vitamin to Impetus Wellness Group
Reliance Vitamin
Reliance Vitamin is a trusted formulator and contract manufacturer of private label and custom vitamins, minerals and supplements. Specializing in plant-based, probiotic and hydration products, the company is committed to delivering innovative, high-quality nutritional solutions to its customers. For more information, please visit www.reliancevitamin.com
The Deal
Swander Pace Capital (SPC), partnered with Reliance founder Phil Vigeant, making the investment in the company through its Branch Brook Holdings partnership with Jefferson Capital Partners and United Natural Foods, Inc. Following a period of strong growth under their ownership, driven by a diversification of the customer base and investments in formulation and manufacturing capabilities, SPC engaged Lincoln International to find a new partner to support the continued success of the company. Lincoln ran a competitive, tailored process leveraging its deep industry knowledge and relationships with key industry participants and investors. The process culminated with the sale of Reliance to Impetus Wellness Group, a wellness-focused platform dedicated to partnering with contract manufacturing (CMO) leaders in the vitamins, minerals and supplements (VMS) sector and backed by AEA Investors Small Business Private Equity. This transaction continues Lincoln’s track record in consumer healthcare. The terms of the transaction were not disclosed. For more information, please visit www.businesswire.com and www.prnewswire.com.
Our Perspective
Riccardo Cazzoli, Lincoln International Managing Director who led the transaction, commented, “SPC, shareholders in Branch Brook and the management team of Reliance have excelled in building an industry leader in VMS and plant-based nutrition. Interest in the company was strong and reinforced by its leading position in the large and attractive VMS industry, its differentiated product capabilities and track record of innovation, along with its broad and expanding customer base. We are honored to have contributed to achieve this successful outcome.”
Swander Pace Capital
SPC is a private equity firm that invests in companies that are integral to consumers’ lives. SPC’s consumer industry experience informs the firm’s strategic approach and seeks to add value through access to its SPC playbook, senior team and extensive network. The firm partners with management teams to help build companies to their full potential. SPC invests in businesses across three domains of consumer lifestyles: food and beverage, body and wellness and home and family. With offices in California, New Jersey, and Ontario, Canada, SPC has invested in approximately 65 platform companies and raised cumulative equity commitments of more than $2.2 billion since 1996. For more information, please visit www.spcap.com.
Impetus Wellness Group
Impetus Wellness Group (Impetus) is an organization committed to building an industry-leading platform of contract manufacturers (CMOs) in the VMS sector. Led by seasoned industry experts and backed by AEA Investors Small Business Private Equity, Impetus’s wellness-focused platform is dedicated to fostering the growth of VMS companies. By collaborating with VMS leadership teams, Impetus focuses on innovation, quality enhancement, and customer engagement to set new benchmarks in the health and wellness industry. For more information, visit www.impetuswellnessgroup.com.
The Lincoln team has done an excellent job understanding the business and driving interest from buyers by showcasing what makes Reliance differentiated. Lincoln’s industry insights, strategic advice and commitment were instrumental in achieving this great outcome.
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