Private shareholders have agreed to sell their minority stake in Neo Advertising to TX Group in a merger with the Swiss subsidiary of Clear Channel Outdoor

Neo Advertising

Neo Advertising is a Geneva-based outdoor advertising specialist focusing on out-of-home (OOH) advertising across Switzerland. Driven by its outstanding growth track-record, the company emerged as one of the leading OOH players in Switzerland operating all display formats (classic, digital, event and mega poster) across all key areas (mobility, consumption and living spaces). The company operates and markets approximately 8,000 advertising spaces across Switzerland.

The Deal

Following comprehensive negotiations with Neo Advertising’s majority shareholder TX Group, the minority shareholders have agreed to sell their stake in Neo Advertising to TX Group. Simultaneously, TX Group has agreed to acquire Clear Channel Switzerland, which will be merged with Neo Advertising, creating a leading player in the Swiss OOH advertising market.

Our Perspective

Øyvind Bjordal, Managing Director and Head of Lincoln Switzerland, commented, “We thoroughly enjoyed advising the minority shareholders of Neo Advertising in their transaction with TX Group and are proud to have facilitated this deal that brings together two key players with exceptional combined potential in the Swiss OOH advertising market.”

TX Group

TX Group forms a network of platforms and associates that offers users information, orientation, entertainment and assistance for their daily lives. Its roots lie in journalism with Tamedia’s diverse newspapers and media offered by 20 Minuten. The portfolio is supplemented by advertising marketer Goldbach. TX Group is the anchor shareholder of the SMG Swiss Marketplace Group and Jobcloud, holds majority interests in Doodle and Zattoo and is involved in financial technology as a venture investor. The company, established in 1893, has been listed on the Swiss stock exchange since 2000.

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