Premium Retail Services has been sold to Acosta

Headquartered in St. Louis, Missouri, Premium is a leading provider of technology-enabled retail merchandising, in-store sales and training, advanced analytics and other purpose built solutions for omnichannel retail. The combination of Acosta and Premium will provide clients of both companies with superior insights and execution to increase sales and win in the modern retail marketplace. Premium represents another opportunity to expand Acosta’s services through an increased presence in consumer electronics and drug channels, innovative proprietary technologies, advanced business intelligence and unparalleled relationships with key retailers across North America.

Brian Travers, Co-Chief Executive Officer of Premium, commented, “Lincoln’s deep industry expertise and relationships were critical in driving a successful process that met all of our objectives. We are highly enthusiastic about the partnership with Acosta, which represents an incredible opportunity for our employees and clients.”

Michael Fineman, Managing Director in Lincoln’s Business Services Group, stated, “We truly enjoyed working with an outstanding management team that is passionate about their business. Premium is well positioned for rapid growth in an industry with favorable secular trends. We look forward to watching the company’s continued success.”

Recognizing Lincoln’s successful track record of advising businesses in the marketing and retail services sectors, Premium retained Lincoln as its exclusive investment banking advisor. Lincoln worked closely with the company’s shareholders and management team throughout the sale process, providing advisory expertise and managing the preparation, marketing, due diligence and final negotiations to deliver an excellent outcome for all stakeholders. Terms of the transaction were not disclosed.

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