Mission Consumer Capital has sold Local Hive Honey to Falfurrias Capital Partners
Local Hive produces 23 varietals of raw and unfiltered honey sourced exclusively from local beekeepers across various states and regions throughout the United States. Each honey has its own unique flavor and color based on the region from which it was sourced.
Local, raw and unfiltered honey is a booming segment, driven by consumers’ growing demands for natural and sustainable products sourced close to home. Honey is now the leading natural sweetener, eclipsing sugar for the first time, as consumers seek healthier alternatives. Local Hive is driving the transformation of the honey category with a product offering that appeals to consumers’ needs.
The origins of Local Hive date back to 1924, when L.R. Rice founded Rice’s Lucky Clover Honey in Greeley, Colorado. The family-owned business spent decades sourcing high-quality raw and unfiltered honey while establishing relationships with local beekeepers across the country. In 2017, following investments by Mission Consumer Capital, Centerfield Capital Partners and Plexus Capital, the company rebranded to Local Hive. That same year, the company launched a line of distinct honey varieties from across the country that were each locally sourced with a unique flavor. Today, Local Hive’s products are available in leading national outlets, such as Albertsons / Safeway, Kroger, Sprouts, Walmart and Whole Foods as well as available through Amazon and other online merchants.
Lincoln acted as the exclusive investment banking advisor to Local Hive, working closely with the management team and shareholders throughout the sale process to provide advisory expertise and manage the preparation, marketing, due diligence and negotiation phases of the transaction. Terms of the deal were not disclosed.
About Local Hive Honey™
Local Hive is a leading brand of raw and unfiltered honey in the United States. With a unique business model that features contracted local honey supply and rigorous quality control testing, Local Hive markets 23 raw and unfiltered honey varietals based on the unique pollens that reflect different U.S. geographies. For more information, visit www.localhivehoney.com.
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