Longshore Capital Partners has sold Gen3 Marketing to Comvest Partners

Gen3 is a multinational digital marketing services firm and industry leader in affiliate marketing. Founded in 2007 by Co-Chief Executive Officers Andy Cantos and Mike Tabasso, Gen3 is one of the largest agencies in the $8 billion U.S. affiliate marketing industry. Gen3 manages the affiliate and digital marketing programs of leading online retailers spanning diverse end markets, including financial services, health and wellness, apparel and accessories and home and garden. Headquartered in Blue Bell, Pennsylvania, Gen3 also maintains operations in Santa Barbara, California, Canada and the United Kingdom, providing clients throughout North America and Europe with a complete affiliate marketing solution as well as broader digital marketing services, including paid search, Amazon advertising and search engine optimization, to drive e-commerce.

Bob Lockwood, Managing Director in Lincoln’s Technology, Media & Telecom Group, commented, “We are excited for the Gen3 team as they partner with Comvest to take the next step in continuing the growth of their company and expanding their leadership position in the performance marketing sector.”

Nick Christopher, Partner and Co-Founder at Longshore Capital, commented, “Lincoln’s industry expertise, hands-on execution and prudent guidance throughout the transaction resulted in a superb outcome for Gen3. We thank them for guiding us through this process.”

Lincoln acted as the exclusive financial advisor to Longshore Capital and Gen3, working closely with the shareholders and the management team throughout the sale process. This included providing advisory expertise and managing the preparatory, marketing, due diligence and negotiation phases of the transaction. Terms of the transaction were not disclosed.

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