LatentView Analytics has agreed to acquire Decision Point Analytics
Decision Point Analytics
Established in 2012, Decision Point Analytics is a leader in artificial intelligence (AI)-led business transformation and revenue growth management (RGM) solutions with 300+ employees worldwide. The company brings deep experience in RGM, demand forecasting, pricing analytics, promotion analytics, retail segmentation and marketing mix models with a focus on consumer packaged goods (CPG) brands. Decision Point has won awards and recognition from Microsoft and Promotion Optimization Institute (POI).
The Deal
LatentView Analytics Limited (BSE: 543398, NSE: LATENTVIEW), a global digital analytics consulting and solutions firm, has agreed to acquire Decision Point. LatentView Analytics provides business transformation consulting and works with companies to develop and implement flexible and agile analytics roadmaps. The acquisition of Decision Point will bolster LatentView’s expertise in RGM solutions that help companies achieve sustainable and profitable growth with data. GenAI will play a pivotal role in driving RGM strategies, and with this acquisition, LatentView is poised to provide enhanced technology and data analytics solutions to add value to clients. Additionally, this deal will bring 300+ highly skilled employees into LatentView’s CPG practice and help LatentView expand into the Latin America market. LatentView will make investments to accelerate the expansion of Decision Point solutions in the focus markets of North America and Europe.
Our Perspective
Sathya Ramanathan, Lincoln International Managing Director who led the transaction, commented, “The data and AI industry is vast, growing and rapidly evolving. It is critical for leading players in this industry to leverage emerging technologies and specialized offerings to deliver differentiated value to clients, often through intelligent use of acquisitions. LatentView’s acquisition of Decision Point is a great example in this regard.”
The Lincoln team was a true partner to LatentView Analytics, supporting and guiding us through several critical developments during the course of this acquisition exercise. We look forward to continuing our partnership with Lincoln.
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