Abenity has been sold to BenefitHub, a portfolio company of Inverness Graham

Abenity

Abenity is a 7x Inc. 5000 company based in Tennessee, launched in 2006 by brothers Brian and Mark Roland as a leading provider of private perks programs. Leveraging their direct-to-member model, the company helps employers, alumni groups, and associations supplement their benefits with thousands of private perks, discounts, and corporate rates on everything from pizza and the zoo to movie tickets, oil changes, theme parks, car rentals, and hotels. Abenity’s perks platform offers a top-rated mobile app as well as advanced features like location-based deal alerts, one-click smart links for easy enrollment, complete content controls, and white-labeling options to align with each organization’s specific branding requirements, including logo and design integration.

The Deal

Abenity was founded to provide leading benefits to employees and participating members. Given Abenity’s tremendous success over the last 18 years, the company was in a strong position to leverage momentum and seek a partnership to continue its growth trajectory. Abenity is excited to merge with BenefitHub and leverage each company’s unique strengths by offering best-in-class engagement and retention solutions that deliver meaningful savings and an unparalleled benefits experience to members and users alike. The merger of these former competitors notably complements and expands one of the world’s largest private marketplaces for perks and benefits resulting in over half a billion dollars of goods and services purchased each year through the combined platforms. The people that turn to BenefitHub and Abenity for savings do so on everything from deeply discounted home and auto insurance to planning travel, to buying tickets to concerts and sporting events, to shopping at their favorite retailers. Lincoln International has unique expertise in the membership engagement space and utilized key relationships and knowledge within the industry to yield a premium valuation and successful outcome.

Our Perspective

Mike Lippert, Lincoln International Managing Director who led the transaction, commented, “It was a pleasure working with the Abenity team. We delivered a highly successful outcome for the co-founders of Abenity and positioned the company well for its next growth phase with BenefitHub.”

BenefitHub

Established in 1999, BenefitHub is the leading cloud-based marketplace and platform for voluntary benefits and perks and is fully customizable to meet the unique needs of organizations. Trusted by five of the top ten largest employers in the U.S. and embraced by 32% of Fortune 50 companies, BenefitHub is deployed across more than 15,000 client organizations globally, serving over 14 million employees. Through BenefitHub, employees gain exclusive access to a diverse range of discounts, voluntary benefits, and perks, including millions of discounted event tickets, local deals, restaurant offerings, and special rates on essential services like cell phone plans and auto insurance. The marketplace includes over 300,000 vendor partnerships who enjoy privileged access to, and who connect with, our exclusive network of millions of engaged employees and buyers. BenefitHub is also endorsed and marketed by most of the top employee benefit brokers in the U.S.

Inverness Graham

Inverness Graham is a Philadelphia based buyout firm that acquires innovative companies where technology is transforming traditional industry. The firm’s Flagship strategy focuses on high-growth businesses in Healthcare, Tech-Enabled Services / Software and Advanced Manufacturing. The firm’s Green Light strategy targets tech-enabled businesses where Environmental Sustainability is a key driver of accelerating growth. Inverness Graham executes a differentiated, repeatable model for value creation through its proprietary Strategic Platform Build approach. Founded by senior executives of the Graham Group, the firm builds upon a 60-year legacy of operational excellence, bringing substantial value creation resources and an innovative mindset to support its portfolio company partners.

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