As Brands Target Personalization, Investors Zoom in on Data-Driven MarTech
Jul 2019
Summary
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Eight in 10 consumers will only use a brand’s promotions if they are tailored to previous interactions. To improve personalization of content, brands are developing or acquiring new MarTech capabilities.
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I am inspired by working with entrepreneurs and innovators who feel passionately about what they are creating.
William Bowmer
Managing Director & Co-head of Technology, U.S.
San Francisco
I deliver a hands-on approach to provide strategic advice to my clients throughout the transaction and beyond.
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Managing Director & Co-head of Technology, Europe
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