Just Food | Humanization in Pet Food Bounds Along Amid Premium-Led Growth
Dec 2022
Originally published by JustFood on December 6, 2022
Alex Masters, Managing Director in Lincoln’s Consumer Group, shares current growth drivers he is seeing in the pet food sector and expectations for European deal activity in 2023.
Summary
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Alex Masters, Managing Director in Lincoln International’s Consumer Group, shares with Just Food several growth drivers in the pet food sector and expectations for European deal activity in 2023.
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I take a long-term approach to building relationships and understanding clients' businesses in order to provide timely and relevant advice.
Alex Masters
Managing Director & Co-head of Consumer, Europe
LondonMeet Professionals with Complementary Expertise in Consumer
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It’s an exciting time to advise clients in the consumer sector. Major changes in consumer preferences and how products are purchased create a rich environment for business owners and investors to succeed.
Dirk Damegger
Managing Director & Co-head of Consumer, Europe
Frankfurt![](https://cdn.lincolninternational.com/wp-content/uploads/Krule_Eddie_616.jpg)
I have a hands-on approach and bring energy, creativity and passion to every client transaction.
Eddie Krule
Managing Director
Chicago![](https://cdn.lincolninternational.com/wp-content/uploads/Little-Brian_616x616.png)
I design strategies and offer solutions that fit the unique ambitions of each client I serve.
Brian Little
Managing Director
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