De-Stocking has Subsided, Pricing has Normalized and Demand is Returning in Packaging
Jun 2024
| As supply chain disruptions ease and consumer demand stabilizes, the prolonged period of de-stocking, within packaging and the broader economy, is ending, as supported by the most recent Monthly Wholesale Trade Survey. |
Summary
-
Lincoln experts provide insight into the destocking observed in both packaging and the broader economy
- Click here to download a printable version of this perspective.
- Sign up to receive Lincoln's perspectives
The survey reports a consistent uptick in wholesale packaging inventory levels across various product categories. This upward trend suggests a strategic shift among packaging businesses towards maintaining higher inventory levels to meet rising consumer demands and ensure supply chain resilience.
% change of U.S. Wholesale Inventories
Price Index of Packaging and Packaging Components
Several factors have contributed to this trend. Heightened consumer demand for packaged goods, driven by e-commerce growth and a shift in consumer behavior, has spurred manufacturers to maintain adequate inventory levels to fulfill orders promptly.
Additionally, the COVID-19 pandemic underscored the importance of resilient supply chains, prompting manufacturers to reassess their inventory management strategies and prioritize supply chain robustness over cost-cutting measures. With stronger supply chains, companies can maintain consistent inventory levels with greater confidence.
As companies continue prioritizing supply chain resilience and responsiveness to consumer demand, the era of aggressive destocking is giving way to a more balanced approach to inventory management, signaling a significant evolution in the dynamics of the packaging sector. Additionally, price inflation for packaging has eased resulting in a “new normal” that should remain more consistent going forward, barring any incremental inflation pressures.
Contributors
Meet Professionals with Complementary Expertise in Packaging
I enjoy leading clients and realizing their objectives, while structuring solutions to issues that are both intriguing and challenging.
Øyvind Bjordal
Managing Director | Head of Switzerland
Zurich
I take an active role in every stage of the transaction process in order to achieve the goals of my clients.
Iván Marina
Managing Director | CEO Spain
Madrid
I strive to deliver value-added advice, leveraging deep industry knowledge and extensive industry relationships.
Guillaume Suizdak
Managing Director & Co-head of Industrials, Europe
Paris
