Alejandro Barrera

I strive to connect and collaborate with our clients in order to understand their goals and exceed their definition of ‘success’ in each transaction.

Alejandro leads Lincoln’s consumer services practice, which encompasses automotive, residential, beauty & wellness and pet services. His industry focus on multi-unit consumer services businesses enables him to provide strategic insights and ultimately generate superior outcomes for his clients.

Alejandro has significant experience in mergers and acquisitions, including sell-side, buy-side, cross-border assignments and raising growth capital. During his career he has executed transactions for leading private equity groups and public companies along with private and family-owned businesses. In the past, Alejandro has advised companies across various industries including business services, industrials, and technology.

Prior to joining Lincoln, Alejandro worked in corporate finance at American International Group within their property and casualty unit.

Alejandro earned a Master of Business Administration from the Wharton School of the University of Pennsylvania and a Bachelor of Science in finance, summa cum laude, from Rowan University.