Gamned! has been sold to TF1 group

Lincoln International is pleased to announce that Gamned!’ shareholders have sold a majority stake to TF1 group (ENXTPA:TFI).

Founded in 2009 by Olivier Goulon (CEO) and Anthony Spinasse (COO), Gamned! is an independent programmatic media-buying platform, that provides the whole media solutions (Web and Mobile), including branding, loyalty programs and acquisition. Gamned! builds tailored multichannel programmatic programs (desktop, mobile, social, native, video, radio, DOOH) for more than 400 clients (publishers and agencies), enabling them to target their audiences through multi-DSP purchases and customized messages provided in real time (DCO). To date, the company has more than 90 employees over 8 sites in France and globally (Belgium, Switzerland, UAE, Brazil and Malaysia).

Olivier Goulon, CEO of Gamned!, commented, “TF1 group acknowledges the success of Gamned!, and will support us as we strengthen our growth in France and internationally, in a fast-growing market. It was a pleasure to work with the Lincoln team on this strategic transaction for us and TF1 group. Lincoln’s profound industry knowledge, as well as deep industry relationships, were key in the success of this transaction.”

Matthieu Rosset, Managing Director at Lincoln International, added, “Congratulations to both the Gamned! and TF1 group teams on this transaction that is very consistent with both group’s strategies. We are excited to have helped deliver a positive outcome for the Gamned! shareholders and employees.”

The Lincoln team worked closely with the Gamned! management team and shareholders throughout the sale process. This included providing advisory expertise and managing the marketing, negotiation & structuring and due diligence phases of the transaction.

The terms of the transaction were not disclosed.

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