Reader‘s Digest German Region has been sold to Spanish CIL Inversiones

Lincoln International (“Lincoln”) is pleased to announce the successful sale of Reader’s Digest German Region (the “Company”) for U.S.-based Trusted Media Brands Inc. to Spanish group CIL Inversiones. Lincoln acted as the exclusive financial advisor to the American shareholder. It was essential to the process to develop a convincing e-commerce strategy for the Company, and to reflect Trusted Media Brands’ carve-out objectives versus licensing and brand protection in the final transaction structure. Detailed terms of the transaction were not disclosed.

Trusted Media Brands is a brand-driven multi-platform media company, home to brands like Reader’s Digest, Taste of Home, The Family Handyman, and a suite of highly targeted brands. Trusted Media Brands reaches active consumers digitally, via social media, magazines and books. Trusted Media Brands is headquartered in New York.

Verlag DAS BESTE GmbH based in Stuttgart was the largest subsidiary of the global media and marketing company. The Company goes back to 1948 with the publication of the first issue in the German language of Reader’s Digest magazine under the title “Das Beste”. Today, the Company develops and distributes, among other things, magazines, books, music programs and videos.

CIL Inversiones, a subsidiary of the Spanish Sociedad Anónima de Promoción y Editiones, is a leading direct marketing company in Spain. It sells books, DVDs, music CDs, items for the home, jewelry and watches, products related to health and other things. CIL has bought several Reader’s Digest activities in the past, including Spain, France and Finland among others and further increases its market share with this acquisition.

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