Revenue Analytics has received a strategic growth investment from Lead Edge Capital

Revenue Analytics

Revenue Analytics is a pioneer in pricing and revenue management software, providing cloud-native Software-as-a-Service applications for the most complex pricing challenges. By leveraging powerful analytics and intuitive user interfaces, Revenue Analytics offers next-generation software to help customers perfect their pricing and reclaim missed revenue.

The Deal

After 17 years of successful growth led by the founders, Lincoln International supported Revenue Analytics in finding a new partner to support management in accelerating their ongoing journey. The Lincoln team utilized deep domain expertise and best-in-class execution capabilities to run a smooth and competitive process, maximizing certainty and achieving the best outcome for all stakeholders.

Our Perspective

Griffin Bealle, Managing Director in Lincoln’s Technology, Media & Telecom Group, commented, “The price optimization and revenue management categories have very rare and favorable characteristics – large addressable market, highly underpenetrated, and tremendous return on investment for customers. These conditions will drive secular growth for the whole market, and Revenue Analytics’ unique ability to deliver superior price recommendations, with faster time to value via greater automation, positions them well to capture a disproportionate share of that growth. We are excited to watch management and Lead Edge Capital execute on an exciting next chapter for the company!”

Lead Edge Capital

Lead Edge Capital is a growth stage investment fund with $5 billion of capital raised since its inception, and portfolio companies across the internet, software, consumer and tech-enabled services sectors. The firm has invested in market-leading businesses including Alibaba Group, Asana, Bazaarvoice, Benchling, Duo Security, Grafana, Spotify, Toast and Wise. Lead Edge Capital offers its entrepreneurs flexible capital and extensive domain expertise via its robust limited partner (LP) network, a global advisory group of leading executives, entrepreneurs and dealmakers who have built and run some of the world’s most successful companies. Lead Edge Capital leverages its LPs to connect companies with the customers, partners, talent and advisors needed to accelerate success. Lead Edge Capital was founded in 2009 and has offices in New York and Santa Barbara, California.

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