Carrie Grapenthin

Demonstrating the Lincoln difference drives me each day.
My focus is to ensure all internal and external stakeholders know and experience Lincoln’s unique value.

As Chief Marketing Officer, Carrie oversees firm-wide strategy and planning to drive awareness, understanding and preference for the Lincoln brand. Carrie has been instrumental in articulating and demonstrating the firm’s distinct position and offering in the market, helping drive growth and innovation. She is a member of the firm’s Global Strategy Committee, Global Operating Committee and U.S. Management Committee.

Throughout her near 25-year career, Carrie has influenced important strategic transformations to generate successful outcomes across stakeholder groups from clients, prospects, employees and investors. Carrie is a business partner and leader at Lincoln who is relied upon for global marketing and communications strategy and integration, employee engagement and change management, thought leadership strategy and PR.

Carrie has spent 18 years focused on brand, marketing and communications in professional services organizations – from management consulting to financial or HR services. She began her career developing employee brands and driving engagement through informative and inspiring internal communications, including for McDonald’s.

Carrie holds a Master of Science in integrated marketing communications from Northwestern University and Bachelor of Arts in both communications and English from Purdue University.